Creative | System-Driven
The visual system was modernized to increase clarity and engagement, with UTMs applied to digital communications to better understand user behavior.
UX | Enabling Scale
User experiences were structured around IgNS pillars, guiding visitors efficiently toward membership, continuing education, and Ig certification resources.
If this resonates.
The Analytics Intersection
IgNS Corporate Website Redesign
The website redesign prioritized visual clarity while rebuilding the foundation for analytics, conversion tracking, and user engagement across the platform. With no reliable baseline data in place, establishing clean tracking and behavioral insight became critical to inform future decisions and guide ongoing optimization.
Key Focus Areas
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Modernized visual system to support engagement and clarity across core pages
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UX structured around IgNS offerings to guide users toward education, certification, and membership
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Conversion pathways designed to support individual and corporate membership growth
