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Growth & Optimization

IgNS Corporate Website Redesign

The website redesign prioritized visual clarity while rebuilding the foundation for analytics, conversion tracking, and user engagement across the platform. With no reliable baseline data in place, establishing clean tracking and behavioral insight became critical to inform future decisions and guide ongoing optimization.

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Key Focus Areas

  • Modernized visual system to support engagement and clarity across core pages

  • UX structured around IgNS offerings to guide users toward education, certification, and membership

  • Conversion pathways designed to support individual and corporate membership growth

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Measurement | Built for Insight

The visual system was modernized with integrated tracking, using UTMs and engagement data to connect digital activity to real user behavior.

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UX | Designed for Clarity

User experiences were structured around core IgNS pillars, guiding visitors efficiently toward membership, education, and certification resources.

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Conversion | Built for Growth

Clear pathways were designed to support individual and corporate membership growth, aligning user intent with measurable organizational outcomes.

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If this resonates.

I work with teams facing complex problems where direction, systems, and accountability need to align.

If that sounds familiar.

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