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The UX Intersection
ACell Sales Enablement Tool
An interactive sales enablement platform was designed to support in-field sales conversations within hospital environments, regardless of network connectivity. The tool allowed sales representatives to access approved presentations and regulatory documents on demand, improving confidence, consistency, and brand delivery during critical sales interactions.
Key Focus Areas
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Offline-first experience designed for hospital and field environments
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Interactive presentation system supporting complex product education
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Direct sales team feedback informing usability and structure
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Sales training and rollout led across 100+ sales representatives over a two-month period
Creative | System-Driven
Fully custom, modular interactive presentations were designed to allow sales representatives to adapt conversations and present the full ACell wound management portfolio with flexibility.
Analytics | Built from Data
Internal focus groups with sales representatives informed content structure, interaction design, and presentation flow to maximize clarity, usability, and impact in the field.
