If this resonates.
The Business Development Intersection
Realterm Capital Markets
The website redesign prioritized visual clarity while rebuilding the foundation for analytics, conversion tracking, and user engagement across the platform. With no reliable baseline data in place, establishing clean tracking and behavioral insight became critical to inform future decisions and guide ongoing optimization.
Key Focus Areas
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Modernized visual system to support engagement and clarity across core pages
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UX structured around IgNS offerings to guide users toward education, certification, and membership
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Conversion pathways designed to support individual and corporate membership growth.
Creative | Innovation
Developed custom system using Google Earth produce property highlight videos, reframing industrial/logistic sites through motion, context, and narrative clarity. View Video
UX | Immersive Experiences
Matterport-based 3D mapping was leveraged to create immersive property tours, allowing investors to explore facilities remotely with spatial accuracy and ease.
